Green Marketing PowerHow You Power Your Business Comes to the Forefront of Green Marketing
Has your business made any improvements to reduce power consumption? If you have, do your customers know about it? If you haven't told them then you are missing out on an easy chance at green marketing. If you have made any changes such as replacing your lighting system for more energy efficiency or had a power consumption study done and made changes that result in less power consumption or making less of a carbon footprint then this is a fantastic opportunity to tell your customers or vendors. Not only would you be making a postive impact on the local community and environment but also you could be increasing your profits by lowering your energy costs. Customers love to hear this and will support such a company with their repeat business. You have probably heard of Whole Foods, an upscale grocery store that is 100% focused on green marketing from the foods they buy and sell to how they power each location. The nation's leading natural and organic supermarket has an ongoing commitment to green power and they reflect that from the top to the bottom of their business and their customers know about it. In fact the EPA has recognized them as one of the top (if not the top) "green power purchasers" for a retail business. Currently, Whole Foods Market is purchasing green power or generating 100 percent of its total national power load from green power sources. They also try to stay sensitive to each local community they are located in to make sure that there is as little interference as possible with the local environment. Remember that Whole Foods charges premium prices for the goods they provide but their customers are very happy to support them with their green dollars. That is how green marketing is supposed to work. |
